How PSM Achieved an 800% Increase in Online Traffic

Digital Advantage used a combination of Content Marketing, SEO, and PPC optimization strategies to help PSM achieve their goals.

• Content Marketing and SEO

Our team created a pillar and cluster content marketing strategy based on thorough keyword research for keywords like badminton coaching, badminton tournaments, and related terms. We created high-quality, informative content that resonated with PSM’s target audience, including parents, coaches, and individuals looking for badminton coaching. We also optimised the website’s on-page and technical SEO, including meta tags, URL structure, and image optimization, to boost organic traffic and visibility on search engines.

• Creating quality content

We created high-quality content that included relevant keywords to help people interested in badminton find PSM’s website easily. Our aim was to provide value to potential customers by answering their questions and establishing PSM as a trusted authority in the badminton industry. This strategy helped us increase PSM’s online visibility and attract more organic traffic to their website. We’re proud to state that PSM has more than 20,000 organic visitors due to this strategy.

• Performance Marketing

We used niche keywords that people were actually searching for.  We targeted specific locations and demographics of people that would most likely sign up for badminton coaching programs and tournaments. We also used ad extensions to show people all the different things PSM offers, and did remarketing to remind people to sign up. All of these tactics helped us get more people to sign up for PSM’s {badminton coaching} programs and tournaments.