ROBUST AND PERIODIC DATA ANALYTICS DASHBOARDS TO MEASURE PERFORMANCE
We rely on behavioural, ad and web analytics to give business owners and management a periodic and detailed report of the performance of various marketing efforts.
OUR CORE PRINCIPLES
Our plans, processes and actions are periodically documented and available to you in a shared folder.
We understand your business, goals and audiences to come up with the best strategy.
Decisions across all stages are backed by data. We measure all paid marketing activities through comprehensive dashboards.
A combination of ad, web and behavioral analytics can prove to be very beneficial for your business. We use various metrics to improve targeting, creatives, customer journey and conversions to help achieve your business goals.
Web analytics is used to analyse the behaviour of those who visit your website with an aim to improve the user experience and hence conversion. Performance Marketing efforts are incomplete without web analytics as no matter how appealing or targeted the ads are, a user will not complete their journey if not complemented with an equally good website experience.
There are many web analytics tools out there. We use Google Analytics to analyse the full funnel of the business, hot jar for behavioral analytics to identify the areas of improvement on a page, SQL for data warehousing, and SEMrush for SEO analytics like keyword performance, backlinks, search traffic and competitors.