Padukone Sports Management (PSM) is a leading Badminton coaching company with over 45+ centres across India, offering coaching, tournaments, coach training, and consultancy services. When they approached Digital Advantage, a Google Certified Partner, their website had limited digital presence and lacked a clear keyword and content strategy, leading to minimal organic traffic and revenue loss.
Blogs >> How PSM Achieved an 800% Increase in Online Traffic
How PSM Achieved an 800% Increase in Online Traffic
Overview
About PSM
- PSM offers badminton training programs designed for beginner, intermediate and advanced levels
- Their coaches are led by top-notch world champions
- PSM’s vision is to provide quality high-performance coaching to individuals of all levels
- They have trained more than 10,000 players for ranked tournaments
- Their business model is that of a managed service. They tie up with venue owners to manage their centers and offer badminton training services. Their B2B audience is badminton venue/ academy owners and B2C audience includes people looking for badminton coaching
Goals
Digital Advantage devised a segmented B2B/B2C strategy to help PSM achieve the following goals:
- Increase organic traffic for badminton coaching and related keywords
- Differentiate between B2B and B2C services to target specific audiences
- Increase overall revenue and registrations for badminton coaching programs and tournaments
Challenges
The main challenges faced by PSM included:
- Limited digital presence
- Lack of a clear keyword and content strategy
- Difficulty differentiating between their B2B and B2C services for their target audiences
Strategies
Digital Advantage used a combination of Content Marketing, SEO, and PPC optimization strategies to help PSM achieve their goals.
- Content Marketing and SEO
Our team created a pillar and cluster content marketing strategy based on thorough keyword research for keywords like badminton coaching, badminton tournaments, and related terms. We created high-quality, informative content that resonated with PSM’s target audience, including parents, coaches, and individuals looking for badminton coaching. We also optimised the website’s on-page and technical SEO, including meta tags, URL structure, and image optimization, to boost organic traffic and visibility on search engines.
- Creating quality content
We created high-quality content that included relevant keywords to help people interested in badminton find PSM’s website easily. Our aim was to provide value to potential customers by answering their questions and establishing PSM as a trusted authority in the badminton industry. This strategy helped us increase PSM’s online visibility and attract more organic traffic to their website. We’re proud to state that PSM has more than 20,000 organic visitors due to this strategy.
We used niche keywords that people were actually searching for. We targeted specific locations and demographics of people that would most likely sign up for badminton coaching programs and tournaments. We also used ad extensions to show people all the different things PSM offers, and did remarketing to remind people to sign up. All of these tactics helped us get more people to sign up for PSM’s {badminton coaching} programs and tournaments.
Services Rendered
- Content marketing and SEO
- PPC Optimization
- Created 15 blogs within 6 months
Results
- Thanks to Digital Advantage’s segmented B2B/B2C strategy, PSM achieved significant results within six months of our collaboration:
- 800% increase in online enquiries for badminton coaching and related services
- 200% increase in new venue growth for badminton coaching programs and tournaments
- Average of 20,000 organic visitors per month
Conclusion
Digital Advantage’s targeted approach using a segmented B2B/B2C strategy, optimised content marketing, SEO, and PPC optimization, led to a significant increase in PSM’s online traffic, registrations, and revenue growth.
Looking to improve your digital presence and grow your business with a targeted strategy? Get in touch with Digital Advantage today for a personalised consultation today.