Amintiri

Blogs >> Achieving a 300% Increase in Non-Branded Conversions and 9x ROAS with Google Ads for Amintiri

Achieving a 300% Increase in Non-Branded Conversions and 9x ROAS with Google Ads for Amintiri

Overview

Digital Advantage is partnered with Amintiri Cakes, a Bangalore-based bakery and cafe, to improve its online presence and drive sales through Google Ads management services. By implementing targeted bidding strategies, ad group optimizations, and dynamic conversions, Digital Advantage helped Amintiri achieve a 300% increase in non-branded conversions, revenue growth, and a 9 times return on ad spend.

Goals

  • Increase new user acquisition with a focus on non-branded campaigns
  • Re-acquire lost users and stay top-of-mind of existing users to boost revenues

Challenges

  • Limited budget for campaign spend
  • Competition from other bakeries and cafes in the Bangalore area
  • Client’s limited experience with Google Ads. Needed shopping and search campaign management on google with the right bidding strategy to achieve their business goals

Performance Max or PMax campaign offers access to all of Google’s ad inventory such that Google automates the ads as per the assets provided by the advertiser. Because of the nature of Amintiri’s cakes being visually appealing,  we chose Pmax and started by optimizing their Product Listing Ads (PLAs) through Shopping campaigns. We focused on using high-quality images of their cakes and optimizing their Merchant Center feed by including keywords in product descriptions and landing pages to ensure that their products appeared prominently in search results. We did custom keyword targeting and remarketing to past website visitors. By doing so, we were able to increase visibility and drive more traffic to their website.

  • Improved Ad Quality Score

Ad quality plays a crucial role in the success of an ad. Among various factors, the relevance of headlines, description and the landing page experience help improve the quality score. For Amintiri, we grouped different cake flavours into unique ad groups by search intent. We ensured to include relevant keywords in headlines and landing pages and bid for long tail custom intent keywords to improve ad relevance and quality score, which increased sales.

  • Implemented Dynamic Conversion Value

With this powerful tool, we were able to track the specific products that customers were purchasing after clicking on their ads, allowing us to optimize their ad campaigns and achieve better ROI. This helped us in the following ways:

  • Tracking Purchases at a Granular Level: One of the biggest advantages of dynamic conversion tracking is the ability to track purchases at a granular level. For Amintiri, this meant being able to see not just the overall number of conversions, but also which specific products were driving the most revenue. By analyzing this data, we were able to optimize their ad campaigns to focus on the products that were most profitable for their business.
  • Automated Bidding Strategies: Another key benefit of dynamic conversion tracking is the ability to set up automated bidding strategies that adjust bids in real-time based on the likelihood of a conversion. For Amintiri, this meant that we could focus on achieving their conversion goals more efficiently, freeing up time for other important tasks like ad creative and targeting. 

Services Rendered

Results

  • Achieved 300% increase in non-branded conversions
  • Achieved a ROAS of >9x (higher than an average e-commerce business) leading to a growth in the overall business
  • Drove significant improvements in Amintri’s online traffic, foot traffic, and revenue growth

Digital Advantage’s data-driven approach to Google Ads optimization played a significant role in helping Amintiri achieve its business goals. By implementing targeted bidding strategies, custom keyword targeting, ad quality improvements, and dynamic conversions, we were able to increase non-branded conversions by 300% and achieve a healthy ROAS of 9x, leading to overall revenue growth for Amintri.

Looking to improve your digital presence and grow your business with a targeted marketing strategy? Get in touch with Digital Advantage today for a personalised consultation.

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