Are you a small to medium-sized business owner looking to level up your marketing game? Well, buckle up because we’re about to dive into the world of marketing analytics!
Marketing analytics is leveraging large datasets and using statistical methods to evaluate and enhance marketing plans, campaigns and initiatives. In other words, it is a process to make marketing efforts more effective. It’s like having a crystal ball to help you make informed decisions about your marketing efforts and make them relevant to your target audience.