Branding & Creative

Blogs >> The Symbiotic Relationship of Brand Marketing and Performance Marketing: A Digital Advantage Perspective The Symbiotic Relationship of Brand Marketing and Performance Marketing: A Digital Advantage Perspective Overview: In today’s fast-paced digital marketing landscape, understanding the intricate relationship between brand building and performance marketing is more crucial than ever. At Digital Advantage, we believe […]

Blogs >> Advantages of Digital Media​ Advantages of Digital Media Introduction Any form of content that is created, stored and distributed in digital formats is considered as digital media. For example, text messages, audio, videos, animations, digital publications, emails everything we consume online is considered a form of digital media In the past few years,

Remember in school, when you would design a poster to let people know where to sign up for an upcoming competition? And who can forget the time when every other billboard had a Fair & Lovely ad persuading everyone to try a tube?