Built to own
the outcome.

We are a performance marketing agency based in Bangalore, working with ambitious businesses in specific industries where performance marketing directly moves revenue. We take full ownership of your digital revenue performance, from strategy and execution to attribution and optimisation, and we build the systems that make that ownership mean something.

origin

How we started

Karthik Raju
Co-Founder and CEO
What We Saw

We were founded by entrepreneurs who had spent years watching good businesses get average results from agencies running average playbooks. Channels ran in silos. Reporting stopped at leads. Nobody took responsibility for what happened after the click, and the gap between marketing spend and actual revenue was treated as someone else's problem.

Raveen Anand
Co-Founder and COO
What We Changed

We built Digital Advantage Media to close that gap. The brief was simple: deep industry focus, real performance systems, and full accountability to the revenue number. Everything we have built since has been in service of that original intent.

We specialise because we believe
Depth beats Breadth.

Over years of work across Residential Real Estate, Travel and Hospitality, Healthcare, Education, B2B, and Luxury E-Commerce, we have built proprietary audience intelligence, proven scaling frameworks, and industry-specific attribution infrastructure that generalist agencies simply cannot replicate.

We are selective by design. We do not take on every brief that comes through the door. We take on the briefs where our depth in an industry creates a real, demonstrable advantage for the client. When you work with us, you are not getting a team learning your industry on your budget. You are getting a team that has already built systems inside it, tested what works, and knows which levers actually move revenue.

That selectivity is not a limitation. It is the reason our work performs.

how we think
how we work
WHAT WE BELIEVE

Four things that drive everything
we do

Depth beats breadth.
Generic agencies run generic playbooks regardless of the client or the category. We have spent years building proprietary audience intelligence, tested scaling frameworks, and attribution infrastructure inside specific industries. That accumulated depth is not something a generalist can replicate quickly, and it is the foundation of every system we build.
01
Ownership over service.
We do not deliver reports and wait for the next brief. We build the performance system, operate it, and take full responsibility for what it produces. The revenue number is not just your target. It is ours to answer for.
Systems over campaigns.
A campaign has a start date and an end date. A revenue system compounds. We build the infrastructure that turns your marketing spend into a predictable, growing business output, not a one-time spike on a dashboard that flatlines the following month.
Honesty over comfort.
We will tell you what is not working before you ask. We will challenge strategy that does not connect clearly to revenue outcomes. We will not dress up activity as results or protect a comfortable relationship at the cost of an honest one.

We are not for everyone.
And that is by design.

We work in specific industries because we have earned real depth in them, and that depth is what creates performance that compounds over time. If you are looking for a full-service agency to manage every channel across every category, we are probably not the right fit.

We are the right fit if you want a team that takes full ownership of your digital revenue performance, is accountable to business outcomes rather than channel metrics, and has the systems, the data, and the track record to back that up. We work with businesses at two stages:

who we
work with
THE TEAM

The people behind
the systems

We are a lean, senior team built around three capabilities that rarely sit under the same roof: performance marketing, creative strategy, and data and analytics. Our founders remain close to every engagement, not as account supervisors passing information down a chain, but as strategic leads who understand the revenue goal and hold the team accountable to it.

Performance marketers on our team understand creative because they have had to. Creative strategists understand data because they work alongside performance every day. Everyone in the room knows the number we are working toward, because every decision we make is oriented around it.

Karthik Raju
Co-Founder and CEO
Raveen Anand
Co-Founder and COO
Roshni Singh
Sr. Account Manager
Adhya Hegde
Sr. Account Manager
Sujal Nigam
Sr. Account Manger
Hasnainee Sarvary
Account Manger
Dhruv Shricharan
Founder's Office- Growth Analyst
Bharath Kumar
Google Ads Specialist
Himanshu Purohit
Sr. Paid Media Specialist
Vedehi
Sr. Paid Media Specialist
Sriram Dash
Sr. Google Ads Specialist
Shashank Rajesh
Jr. Paid Media Specialist
Prajwal Jaiprakash
Creative Strategy Lead
Prisha Sharma
Jr. Creative Strategist
Rik Chakrabarti
Copywriter
Kunal Deo
Visual Lead
Sanjith Shanmugavasagam
Social Media Manager
Sumana Soruppu
Multimedia Designer
Aravindan Dhanpal
Video Editor
Amruta Pradhan
Graphic Designer
Naveen Kumar
Graphic Designer
Shrinidhi Mohan
Graphic Designer
Karthik Raju
Co-Founder and CEO
Raveen Anand
Co-Founder and COO
Roshni Singh
Sr. Account Manager
Adhya Hegde
Sr. Account Manager
Sujal Nigam
Sr. Account Manger
Hasnainee Sarvary
Account Manger
Dhruv Shricharan
Founder's Office- Growth Analyst
Bharath Kumar
Google Ads Specialist
Himanshu Purohit
Sr. Paid Media Specialist
Vedehi
Sr. Paid Media Specialist
Sriram Dash
Sr. Google Ads Specialist
Shashank Rajesh
Jr. Paid Media Specialist
Prajwal Jaiprakash
Creative Strategy Lead
Prisha Sharma
Jr. Creative Strategist
Rik Chakrabarti
Copywriter
Kunal Deo
Visual Lead
Sanjith Shanmugavasagam
Social Media Manager
Sumana Soruppu
Multimedia Designer
Aravindan Dhanpal
Video Editor
Amruta Pradhan
Graphic Designer
Naveen Kumar
Graphic Designer
Shrinidhi Mohan
Graphic Designer
Based in Bangalore. Working with clients across India's Tier-1 cities.

If you are building something

worth scaling, we would
like to understand it first.

We take ownership of your revenue through performance marketing systems designed for scale.

Talk to us