
We build audience segments specifically matched to your unit pricing and buyer affordability. This includes income proxies, asset ownership signals, and competing project consideration behavior. We also implement landing page qualification flows and work closely with your sales team to continuously refine what "qualified" means for your project.
Yes. We implement multi-touch attribution that tracks the complete buyer journey from first ad interaction through site visit to booking. This requires CRM integration with your sales process, which we set up as part of the engagement. You'll see exactly which campaigns contributed to each booking.
Early lead flow within 3 weeks of launch of ads. Qualified lead pipeline stabilization in 4-8 weeks. Meaningful attribution data and booking correlation in 8-12 weeks (depending on your typical sales cycle length). Real estate has longer consideration periods, so we optimize for sustained performance, not just quick wins.
Yes. We integrate portal advertising (where it makes strategic sense) with Google and Meta campaigns as part of a unified multi-channel strategy. Portal performance is tracked and optimized alongside all other channels.
All creative assets and landing pages are reviewed for RERA compliance including mandatory disclosures, registration numbers, and approved project information. We work within regulatory guidelines while maximizing campaign effectiveness.
We can work with basic sales tracking systems (even Excel-based) to start. For projects without formal CRM infrastructure, we recommend lightweight solutions and can help with implementation as part of the engagement. Attribution is still possible with basic sales tracking.
Yes. We manage portfolio-level strategies for developers with multiple active projects. This actually creates advantages through shared audience intelligence, cross-project optimization, and unified reporting. We have dedicated account structures for multi-project engagements.
We treat this as a campaign performance issue requiring immediate diagnosis. Typical causes include audience targeting misalignment, landing page conversion issues, or competitive market shifts. We run structured diagnostics, implement fixes, and take full ownership of bringing costs to acceptable levels. If the market reality has fundamentally changed, we'll transparently discuss revised expectations.